Brand Colors — Work Better Together

Origin · How these colors were chosen

The palette was derived from a mood board rooted in real environments and real people — Jenna and Stacy's daily lives.

Color values

Neutrals

Clear White

open, transparent, neutral

#F9F8F2

HEX

#F9F8F2

RGB

R 249 · G 248 · B 242

CMYK

C 0 · M 0 · Y 3 · K 2

80%

60%

40%

20%

Grounded Black

solid, direct, stable

#1F1E1E

HEX

#1F1E1E

RGB

R 31 · G 30 · B 30

CMYK

C 0 · M 3 · Y 3 · K 88

80%

60%

40%

20%

Primary

Radiant Gold

warm, insight, emphasis

#CD9F36

HEX

#CD9F36

RGB

R 205 · G 159 · B 54

CMYK

C 0 · M 22 · Y 74 · K 20

80%

60%

40%

20%

Intentional Blue

action, purpose, confidence

#2531A5

HEX

#2531A5

RGB

R 37 · G 49 · B 165

CMYK

C 78 · M 70 · Y 0 · K 35

80%

60%

40%

20%

Steady Blue

leadership, authority, safety

#061A49

HEX

#061A49

RGB

R 6 · G 26 · B 73

CMYK

C 92 · M 64 · Y 0 · K 71

80%

60%

40%

20%

Secondary

Calm Blue

listen, reflect, slow down

#ACCDD9

HEX

#ACCDD9

RGB

R 172 · G 205 · B 217

CMYK

C 21 · M 6 · Y 0 · K 15

80%

60%

40%

20%

Clean Slate

foundation, nuance, trust

#1E4D5C

HEX

#1E4D5C

RGB

R 30 · G 77 · B 92

CMYK

C 67 · M 16 · Y 0 · K 64

80%

60%

40%

20%

Honest Ochre

tension, truth, vulnerability

#B55312

HEX

#B55312

RGB

R 181 · G 83 · B 18

CMYK

C 0 · M 54 · Y 90 · K 29

80%

60%

40%

20%

Accessible color combinations

Leadership starts here.

Clear White on Steady Blue

LgAAA SmAAA

#F9F8F2 · #061A49

Leadership starts here.

Calm Blue on Steady Blue

LgAAA SmAAA

#ACCDD9 · #061A49

Leadership starts here.

Radiant Gold on Steady Blue

LgAAA SmAA

#CD9F36 · #061A49

Let’s work on it.

Clear White on Clean Slate

LgAAA SmAAA

#F9F8F2 · #1E4D5C

Let’s work on it.

Calm Blue on Clean Slate

LgAAA SmAA

#ACCDD9 · #1E4D5C

Let’s work on it.

Radiant Gold on Clean Slate

LgAA SmFAIL

#CD9F36 · #1E4D5C

Take the next step.

Clear White on Intentional Blue

LgAAA SmAAA

#F9F8F2 · #2531A5

Take the next step.

Calm Blue on Intentional Blue

LgAAA SmAA

#ACCDD9 · #2531A5

Take the next step.

Radiant Gold on Intentional Blue

LgAA SmFAIL

#CD9F36 · #2531A5

Real, direct, grounded.

Clear White on Grounded Black

LgAAA SmAAA

#F9F8F2 · #1F1E1E

Real, direct, grounded.

Calm Blue on Grounded Black

LgAAA SmAAA

#ACCDD9 · #1F1E1E

Real, direct, grounded.

Radiant Gold on Grounded Black

LgAAA SmAA

#CD9F36 · #1F1E1E

Name what’s true.

Clear White on Honest Ochre

LgAAA SmAA

#F9F8F2 · #B55312

Name what’s true.

Steady Blue on Honest Ochre

LgAA SmFAIL

#061A49 · #B55312

Name what’s true.

Grounded Black on Honest Ochre

LgAA SmFAIL

#1F1E1E · #B55312

This is the moment.

Steady Blue on Radiant Gold

LgAAA SmAA

#061A49 · #CD9F36

This is the moment.

Clean Slate on Radiant Gold

LgAA SmFAIL

#1E4D5C · #CD9F36

This is the moment.

Grounded Black on Radiant Gold

LgAAA SmAA

#1F1E1E · #CD9F36

Slow down to listen.

Steady Blue on Calm Blue

LgAAA SmAAA

#061A49 · #ACCDD9

Slow down to listen.

Clean Slate on Calm Blue

LgAAA SmAA

#1E4D5C · #ACCDD9

Slow down to listen.

Grounded Black on Calm Blue

LgAAA SmAAA

#1F1E1E · #ACCDD9

Space to think clearly.

Steady Blue on Clear White

LgAAA SmAAA

#061A49 · #F9F8F2

Space to think clearly.

Clean Slate on Clear White

LgAAA SmAAA

#1E4D5C · #F9F8F2

Space to think clearly.

Grounded Black on Clear White

LgAAA SmAAA

#1F1E1E · #F9F8F2

Color attributes & intended use

Name	Attributes	When to use
Steady Blue	leadership, authority, safety	Primary brand color. Use for hero backgrounds, key headlines, navigation, and any context that should feel authoritative and trustworthy.
Intentional Blue	action, purpose, confidence	Calls to action, buttons, interactive elements. Signals something is clickable, decisive, or action-oriented.
Radiant Gold	warm, insight, emphasis	Accent and emphasis. Use sparingly for pull quotes, key stats, highlights, and moments of insight. Pairs strongly with all three blues.
Clean Slate	foundation, nuance, trust	Section backgrounds, supporting panels, and secondary containers. Conveys depth and groundedness without the authority of Steady Blue.
Calm Blue	listen, reflect, slow down	Backgrounds for reflective or editorial content — testimonials, coach bios, breathing room. Also used as a text color on dark backgrounds at AAA.
Honest Ochre	tension, truth, vulnerability	Use with intention — for moments of challenge, honesty, or disruption. Not a background at scale; works well as a bold accent or illustration tone.
Clear White	open, transparent, neutral	Primary page background and text on dark surfaces. The slight warmth (vs. pure white) keeps the brand from feeling clinical or cold.
Grounded Black	solid, direct, stable	Body text, footers, high-contrast contexts. Use instead of pure black to maintain warmth. Avoid as large background areas — reserve for direct, emphatic moments.