Tactile Reminders

Apparel, swag, and physical applications of the brand. Quiet, considered, and built to last — the kind of objects people actually want to keep on their desk or pull out of a drawer for years.

01 · Caps

3 colorways · Embroidered

A relaxed unstructured dad cap with the wordmark embroidered across the front. The serifed letterforms read as quietly editorial — not loud, not corporate. Cotton twill, brass eyelets, curved brim.

Steady Blue cap with white wordmark
Cap · 01
Steady Blue / Clear White
The hero. Deep navy crown with the wordmark embroidered in clear white.
#061A49 Cotton twill Embroidered
Clear White cap with grounded black wordmark
Cap · 02
Clear White / Grounded Black
A softer, summer-weight take — natural cotton with the wordmark in deep black.
#F9F8F2 Cotton twill Embroidered
Clear White cap with black brim
Cap · 03
Two-tone · Cream & Black
Contrast brim. The collector’s piece — limited run, gifted at retreats and milestones.
Two-tone Limited Embroidered
Object · Reminder · Ritual
On the philosophy
A piece of merch should feel earned, not branded.

Our merch isn’t marketing. It’s a tactile artifact of the work — given to clients after long engagements, worn by facilitators in the room, kept by the team as a reminder of why this matters. Quality over volume. Restraint over reach.

02 · Beanies

Cuffed knit · Monogram

Heavyweight ribbed knit with the monogram embroidered on the cuff. Wear it to the off-site, the morning walk, or the airport. The monogram lets the form do the talking when the wordmark would be too much.

Intentional Blue beanie with white monogram
Beanie · 01
Intentional Blue
Saturated cobalt knit with the monogram in clear white on the cuff.
#2531A5 Ribbed knit Embroidered cuff
Beanie cuff closeup
Detail
Monogram on the cuff
Embroidered to scale — the monogram sits about 22mm tall, optically centered on the folded cuff.
22mm mark Tone-on-tone option

03 · Enamel pins

5 colorways · Hard enamel

Hard enamel monogram pins in the brand's full palette range. Given as recognition tokens — for clients who finish an engagement, facilitators who ship a milestone, anyone who shows up and does the work.

Three pin colorways
Pin · Set
The collection
Three colorways in soft and saturated tones — Calm Blue with Clean Slate, Honest Ochre with Clear White, and Intentional Blue with Clear White. Each numbered and presented on a kraft card.
28mm tall Hard enamel Butterfly clutch Numbered
Gold pin on Steady Blue
Pin · Premium
Steady Blue / Radiant Gold
The flagship pin. Polished gold plating against deep navy enamel — given at year-end and on completion of major engagements.
Gold-plated #061A49 Hard enamel
Silver pin on Grounded Black
Pin · Quiet
Grounded Black / Silver
A more reserved counterpart. Polished silver plating against deep black enamel — for the lapel, the bag strap, the desk tray.
Silver-plated #1F1E1E Hard enamel

04 · On the horizon

Concepts · Not yet produced

Items being explored. Each one held to the same standard — useful objects with a long life, made well, given with intention.

01

Field notebook

Pocket-size, lay-flat binding. Calm Blue cover, monogram debossed. For coaching sessions, off-sites, and the in-between moments.

02

Heavyweight tote

14oz natural canvas, gusseted. Wordmark on the front in Grounded Black; monogram tag on the inside seam.

03

Crewneck sweatshirt

Mid-weight French terry. Cream with grounded-black wordmark on the chest, or steady-blue with tone-on-tone.

04

Ceramic mug

Stoneware, thrown-feel handle. Monogram glazed on one side. Clear white body, calm-blue interior.

05

Embroidered patch

Iron-on or sew-on monogram patch in the full color range. For jackets, bags, the back of a chair you love.

06

Coaching deck

A boxed set of prompt cards in heavy stock. Used in session, gifted as a takeaway. The wordmark on the case, illustrations on the cards.

If you’re producing merch under the WBT name, talk to brand first. Quality, fit, and finish matter as much as the embroidery — every object that leaves with the wordmark on it has to be worth keeping.