Three typefaces and a defined scale. Each typeface has a distinct voice; together with sizes, weights, and roles for every level of the hierarchy, they form a coherent, expressive system.
This page-header is the example
Eyebrow: League Spartan 500, uppercase, positive tracking. Sans-serif lede: League Spartan 400, roman, full ink — clamp(20–26px)/1.42, the .lede-thin role. The intro paragraph under a page-level headline stays in the same family; Lora picks up at the next body level.
League SpartanDisplay · HeadlinesVariable · wght 100–900
Leadership is hard. Let’s work on it.
Leadership Coaching • Team Coaching • Facilitation + Training
Hero pattern
700 Bold headline (tight tracking) over a 500 Medium subhead. Both League Spartan, both full ink — supporting text under a headline stays in the same family.
Regular
400 · Regular
The sans-serif lede (deck) — the intro paragraph directly under a page headline (the .lede-thin role), clamp(20–26px)/1.42. This role only; not for headings or labels.
The best teams don’t just work hard — they work intentionally.
Lora brings warmth and readability to long-form content. Its bracketed serifs and optical balance make it ideal for body copy, pull quotes, and editorial prose where sustained reading is expected.
Regular
400 · Regular
Default body voice. All paragraph text, descriptions, prose.
Bold
700 · Bold
Body emphasis. The phrase that matters in a paragraph — pair with intentional-blue scribble for extra weight.
Italic
400i · Italic
Quotes, paraphrasing, special callouts. Never general emphasis.
Bold Italic
700i · Bold Italic
Emphasis inside an already-italic block — e.g. an emphasized phrase within a pull quote.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z · a b c d e f g h i j k l m n o p q r s t u v w x y z · 0 1 2 3 4 5 6 7 8 9 · ! @ # $ % & ( ) ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z · a b c d e f g h i j k l m n o p q r s t u v w x y z
Don’ts · Lora
Never use italic for general emphasis inside a normal sentence — emphasis is bold, optionally with an intentional-blue scribble.
Never combine italic with color shift on the same span — pick one treatment.
Never use Lora for headlines (League Spartan) or attributions (Inconsolata).
“To answer, together for the first time, what our cumulative value is as research and data experts, federal and state policy experts, and sex education experts.”
— Maya Carrington, Executive Director, Center for Reproductive Equity
Attribution pattern
Lora italic for the quote, Inconsolata 500 uppercase for the attribution. The attribution sits smaller than the quote and tracks positive — this is the primary Inconsolata role.
Medium
500 · Medium
Quote attributions and CTAs. Uppercase, tracked, smaller than body. Never eyebrows — those are League Spartan.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z · 0 1 2 3 4 5 6 7 8 9 · ! @ # $ % & ( ) ?
Don’ts · Inconsolata
Not for eyebrows, section labels, or page metadata — those are League Spartan 500.
Never paragraph-shape — no mixed-case prose, no multi-line bodies.
Never at large size — Inconsolata stays small (10–14px) and uppercase.
Type in context · Pairings
Article · Long-form
Building psychological safety in distributed teams
Psychological safety isn’t a soft goal — it’s the foundation of high performance. Teams that feel safe to speak up, disagree, and experiment consistently outperform those that don’t. Here’s how to build it intentionally.
Text markings & emphasis
Key words in running text get a hand-drawn “ink” mark instead of a plain underline. Use sparingly — one or two per passage, never every phrase. Blue is the default; gold is reserved for insight (matching Radiant Gold’s accent-only role). Circle and underline are drawn in on scroll (see Motion); wave, zigzag, and gold-scratch are static.
…the people driving social change can do their work.
Circle · Intentional Blue · double stroke · animated
…more cohesion, and more impact.
Underline · Intentional Blue · single stroke · animated
We are executive coaches, facilitators…
.u-wave · Intentional Blue
…and justice seekers who work with leaders.
.u-zigzag · Intentional Blue
We listen first.
.u-wave-gold · Radiant Gold · insight only
The sans-serif lede (deck) in context
What we work on
We help leaders and teams work better together.
We help leaders and teams slow down, see what’s really happening, and move forward with clarity and care.
Sans-serif lede (deck) · .lede-thin · League Spartan 400 · clamp(20–26px) / 1.42 · the first block under a headline (Lora body picks up below)
Display & Headings · League Spartan
Display
Leadership.
Size80px
Weight700 Bold
Tracking−0.03em
Leading0.95
UseHero text, covers
H1
Work Better Together
Size56px
Weight700 Bold
Tracking−0.025em
Leading1.0
UsePage titles
H2
Leadership is hard. Let’s work on it.
Size40px
Weight700 Bold
Tracking−0.02em
Leading1.05
UseSection headers
H3
What We Do
Size28px
Weight700 Bold
Tracking−0.01em
Leading1.1
UseSub-sections
H4
Team Coaching
Size20px
Weight500 Medium
Tracking0
Leading1.2
UseCards, panels
H5
The Impact Coaches
Size16px
Weight500 Medium
Tracking+0.01em
Leading1.3
UseList titles, UI labels
Sans-serif Lede
We help leaders and teams slow down, see what’s really happening, and move forward with clarity and care.
Sizeclamp(20–26px)
Weight400 Regular
Leading1.42
Class.lede-thin
UseIntro paragraph under a headline
Eyebrow
Leadership Coaching
Size14px
Weight500 Medium
Tracking+0.16em
CaseAll caps
ColorOchre on light · Gold on dark
UseSection eyebrow above a headline
Body Copy · Lora
Body Large
Psychological safety isn’t a soft goal — it’s the foundation of every high-performing team.
Size19px
Weight400 Regular
Leading1.75
UseIntro paragraphs
Body
Teams that feel safe to speak up, disagree, and experiment consistently outperform those that don’t. Here’s how to build it — intentionally, sustainably, and at scale.
Size16px
Weight400 Regular
Leading1.75
UseGeneral body copy
Body Small
Updated weekly. Data reflects responses from 240 participants across 18 organizations in the 2025–2026 cohort.
Size14px
Weight400 Regular
Leading1.65
UseFootnotes, captions
Pull Quote
“The best teams don’t just work hard — they work intentionally.”
Size22px
Weight400 Italic
Leading1.55
UseTestimonials, callouts
Attributions & CTAs · Inconsolata
Attribution
— Maya Carrington, Executive Director, Center for Reproductive Equity
High-performing teams aren’t built by accident. They’re built with intention, practice, and honest feedback. We help leaders create the conditions for that to happen.
The Impact Coaches · Results
80%
of leaders report measurable improvement in team trust within the first 90 days.
About Us
“Leadership is hard. Let’s work on it.”
We are coaches, facilitators, and strategists who believe that better teams make a better world.
The Impact Coaches · Results
80%
of people who receive coaching report increased self-confidence.
Filled Intentional Blue button for primary actions. Text CTA with thin underline as the secondary — hover shifts the text from black to Intentional Blue.
Inline link · in Lora body
Not sure what you need? Take our Leadership Reflection Survey to determine if coaching with us is the right next step, or book a chemistry call. We’ll help you reflect on readiness, goals, and alignment, and then put together a package tailored to your specific needs.