Typography

Three typefaces and a defined scale. Each typeface has a distinct voice; together with sizes, weights, and roles for every level of the hierarchy, they form a coherent, expressive system.

This page-header is the example Eyebrow: League Spartan 500, uppercase, positive tracking. Lead paragraph: League Spartan 400, roman, full ink. Supporting text under a page-level headline stays in the same family — Lora picks up at the next body level.
League Spartan Display · Headlines Variable · wght 100–900
Leadership is hard.
Let’s work on it.
Leadership Coaching • Team Coaching • Facilitation + Training
Hero pattern 700 Bold headline (tight tracking) over a 500 Medium subhead. Both League Spartan, both full ink — supporting text under a headline stays in the same family.
Medium
500 · Medium
Eyebrows, section labels, agenda times, page metadata, supporting text under headlines, button/nav labels.
Bold
700 · Bold
Hero headlines, section titles, and big numbers (stats). Tight tracking at large size.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z  ·  a b c d e f g h i j k l m n o p q r s t u v w x y z  ·  0 1 2 3 4 5 6 7 8 9  ·  ! @ # $ % & ( ) ?

Don’ts · League Spartan

  • No third weight beyond 500 and 700 — no 300, 400, 600, 800, or 900.
  • Never use Inconsolata for eyebrows or section labels — those are League Spartan 500.
  • Never set Lora for the lead paragraph under a page-level headline — that supporting text is League Spartan.
Lora Body · Editorial Variable · wght 400–700 · italic axis
The best teams don’t just
work hard — they work
intentionally.
Lora brings warmth and readability to long-form content. Its bracketed serifs and optical balance make it ideal for body copy, pull quotes, and editorial prose where sustained reading is expected.
Regular
400 · Regular
Default body voice. All paragraph text, descriptions, prose.
Bold
700 · Bold
Body emphasis. The phrase that matters in a paragraph — pair with intentional-blue scribble for extra weight.
Italic
400i · Italic
Quotes, paraphrasing, special callouts. Never general emphasis.
Bold Italic
700i · Bold Italic
Emphasis inside an already-italic block — e.g. an emphasized phrase within a pull quote.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z  ·  a b c d e f g h i j k l m n o p q r s t u v w x y z  ·  0 1 2 3 4 5 6 7 8 9  ·  ! @ # $ % & ( ) ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z  ·  a b c d e f g h i j k l m n o p q r s t u v w x y z

Don’ts · Lora

  • Never use italic for general emphasis inside a normal sentence — emphasis is bold, optionally with an intentional-blue scribble.
  • Never combine italic with color shift on the same span — pick one treatment.
  • Never use Lora for headlines (League Spartan) or attributions (Inconsolata).
Inconsolata Attributions · CTAs Variable · wdth + wght axes
“To answer, together for the first time, what our cumulative value is as research and data experts, federal and state policy experts, and sex education experts.”
— Maya Carrington, Executive Director, Center for Reproductive Equity
Attribution pattern Lora italic for the quote, Inconsolata 500 uppercase for the attribution. The attribution sits smaller than the quote and tracks positive — this is the primary Inconsolata role.
Medium
500 · Medium
Quote attributions and CTAs. Uppercase, tracked, smaller than body. Never eyebrows — those are League Spartan.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z  ·  0 1 2 3 4 5 6 7 8 9  ·  ! @ # $ % & ( ) ?

Don’ts · Inconsolata

  • Not for eyebrows, section labels, or page metadata — those are League Spartan 500.
  • Never paragraph-shape — no mixed-case prose, no multi-line bodies.
  • Never at large size — Inconsolata stays small (10–14px) and uppercase.
Type in context · Pairings
Article · Long-form

Building psychological safety
in distributed teams

Psychological safety isn’t a soft goal — it’s the foundation of high performance. Teams that feel safe to speak up, disagree, and experiment consistently outperform those that don’t. Here’s how to build it intentionally.

Display & Headings · League Spartan
Display
Leadership.
Size80px
Weight700 Bold
Tracking−0.03em
Leading0.95
UseHero text, covers
H1
Work Better Together
Size56px
Weight700 Bold
Tracking−0.025em
Leading1.0
UsePage titles
H2
Leadership is hard.
Let’s work on it.
Size40px
Weight700 Bold
Tracking−0.02em
Leading1.05
UseSection headers
H3
What We Do
Size28px
Weight700 Bold
Tracking−0.01em
Leading1.1
UseSub-sections
H4
Team Coaching
Size20px
Weight500 Medium
Tracking0
Leading1.2
UseCards, panels
H5
The Impact Coaches
Size16px
Weight500 Medium
Tracking+0.01em
Leading1.3
UseList titles, UI labels
Body Copy · Lora
Body Large
Psychological safety isn’t a soft goal — it’s the foundation of every high-performing team.
Size19px
Weight400 Regular
Leading1.75
UseIntro paragraphs
Body
Teams that feel safe to speak up, disagree, and experiment consistently outperform those that don’t. Here’s how to build it — intentionally, sustainably, and at scale.
Size16px
Weight400 Regular
Leading1.75
UseGeneral body copy
Body Small
Updated weekly. Data reflects responses from 240 participants across 18 organizations in the 2025–2026 cohort.
Size14px
Weight400 Regular
Leading1.65
UseFootnotes, captions
Pull Quote
"The best teams don’t just work hard — they work intentionally."
Size22px
Weight400 Italic
Leading1.55
UseTestimonials, callouts
Attributions & CTAs · Inconsolata
Attribution
— Maya Carrington, Executive Director, Center for Reproductive Equity
Size11px
Weight500 Medium
Tracking+0.18em
CaseAll caps
UseQuote attributions, CTAs
Caption
Updated weekly  ·  Cohort 2025–2026  ·  240 respondents
Size12px
Weight400 Regular
Tracking+0.04em
UseData, metadata
Type in context
Services · Leadership Coaching
Building teams that
last.
High-performing teams aren’t built by accident. They’re built with intention, practice, and honest feedback. We help leaders create the conditions for that to happen.
The Impact Coaches · Results
80%
of leaders report measurable improvement in team trust within the first 90 days.
About Us
“Leadership is hard.
Let’s work on it.”
We are coaches, facilitators, and strategists who believe that better teams make a better world.
The Impact Coaches · Results
80%
of people who receive coaching report increased self-confidence.
CTAs · Primary & secondary
Let’s get to work Learn more
Filled Intentional Blue button for primary actions. Text CTA with thin underline as the secondary — hover shifts the text from black to Intentional Blue.
Inline link · in Lora body
Not sure what you need? Take our Leadership Reflection Survey to determine if coaching with us is the right next step, or book a chemistry call. We’ll help you reflect on readiness, goals, and alignment, and then put together a package tailored to your specific needs.